One of the strongest indicators that social media rules the world is an enigma which first occurred in Span. In August 2013, the world’s first (but probably not last) TWITTER hotel opened doors. With Twitter-themed rooms and special hashtags for room service orders, the luxury resort snowballed a new era in the hospitality industry. Just a few months later in Sydney, Australia, 1888 Hotel launched a genius marketing campaign for Instagram users.
From a special spot for selfies to monthly contest for the best snap shot taken at the premises of the establishment, Instagram fans enjoy preferential treatment. Something more, users with over 10,000 followers receive a complimentary overnight accommodation. It’s only natural to wonder why Instagtam and not Facebook or Pinterest? Back in 1888 Kodak released it’s first camera and the property owners want to pay respect to the company’s history. Moreover, as you might have already figured out, the building of the hotel was constructed in 1888.
Initially used as a wool storage facility, the structure is a fine example of typical Australian architecture. Vast period windows, exposed bricks and high ceilings dominate the space. After 2 years and $30 million AUD worth of renovations, 1888 hotel was opened to reveal an unique design and décor. Pops of vivacious colours (yellow, blue, magenta and deep purple) warm up the subtle stony-grey colour scheme. Punchy Australian art decorates both the rooms, suits and lofts and the community areas.
With 90 rooms, 1888 hotel offers several accommodation options. Forget about the sterile hotel rooms you have seen. Each of the spaces in the establishment has it’s own unique style and charm. From standard-sized two-person bedrooms with mezzanine bathrooms to spacious loft with a spectacular view of Sydney – there is something for everyone. The presidential suite even has its own entrance.
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