What’s the biggest impulse purchase you have ever made? A TV, a car? New York shopping expert and owner of Fab – online retail store, Bradford Shellhammer has surpassed even his own biggest expectations by purchasing an entire apartment on a whim. Having honed his eye to instantly recognise objects of value, he is rightfully considered a true shopping guru but buying a property just like that? Does this border with madness?
“We walked in and I had this very emotional reaction. I felt something.”
So he submitted a bid for the small New York apartment. Surprisingly, it got accepted and Bradford and his husband acquired the property. However, this impulse purchase of a small apartment turned out to be one of the best investments the couple has made.
Since the property was recently renovated by the previous owners, Shellhammer got to just swoop in and start decorating. Do the “fun stuff” as the shopping expert said. By the looks of it, the couple had a great time picking out wall colours, the art and home accessories. While the apartment is obviously small and the guys have quite a lot of belongings on display, everything just fits in. From the grocery shopping bags to the drag-queen portraits by Andy Warhol each single object manifests its own character.
What’s So Unusual About This Small Apartment Decoration?
It’s simple, unlike most small living spaces this one is decorated in bold dark tones. The myth that tiny areas should be painted in whites and neutrals has been debunked. The living room walls are in Pigeon Gray by Benjamin Moore whereas the predominant cool yet vibrant colours on the furniture jazz up the room décor. The word moderation certainly doesn’t describe Shellhammer’s personality as there is barely a free undecorated inch in the entire space. Still, it looks just fabulous!
The small bathroom, the bedroom and the dining area are just as extraordinary as the living space. With intricate portraits and objets d’art, geometrical elements and lots of open shelving, every room in the dazzling apartment has its unique surprise element.
Compared to the rest of the appartment, the bedroom seems rather modestly decorated but the mood certainly resonates with the design scheme of the property.